Showforce has capped off the month in successful fashion, winning a prestigious four-year contact with event agency, Sports & Entertainment Solutions FZ LLC, the company licenced by Feld Entertainment for the next five years to deliver Disney Live! and Disney On Ice in the Middle East.
In a relationship that begun with Disney Live! Mickey’s Music Festival in February and March, the locally based company supplied a host of event staff, crew and skilled labourers to the popular new stage show.
Ali Haidary, Founder & CEO of Sports & Entertainment Solutions FZ LLC, said: “When you work with a brand such as Disney Live! or Disney On Ice, it’s important we align ourselves with world class event crew suppliers. These events require an enormous amount of manpower to make them successful. Showforce truly understood our requirements and consistently went the extra mile to assist our in-house operations team. We’re all looking forward to working with the Showforce team over the next four years."
Ian Spendlove, Showforce chairman, added: “This is a prestigious contract win for the Showforce team and we’re delighted to have the first couple of events successfully under our belts. Being able to provide all the different skill sets and personnel required to stage a production of this size afforded Sports & Entertainment Solutions FZ LLC a cost effective and time saving solution and negated the need for them to work with a variety of suppliers.”