Sony Corporation is set to demonstrate 4K technology, from filming and production through to the viewing experience, during the FIFA World Cup.
Sony and FIFA will collaborate on the production of the Official FIFA 4K Film, which will feature highlights of the best action from the tournament.
FIFA will film one match from the round of 16, one quarter-final and the final using Sony’s professional 4K recording equipment. Sony will provide extensive technical support to FIFA, and has developed a dedicated 4K live production system to be used at the tournament.
Prior to the completion of the official film, Sony will offer its customers the opportunity to view promotional trailers of the film on Sony 4K-compatible BRAVIA LCD TVs, featuring action from selected matches, all in stunning 4K/60P resolution.
Visitors to stadiums and official FIFA Fan Fest events in Brazil will be able to see the promotional trailers of the official film at any one of the 10 commercial display booths Sony will set up at these venues, while customers around the world will also be able to engage in this 4K experience at some 20,000 Sony showrooms and retail outlets worldwide.
Sony will also be supplying FIFA with an extensive range of HD production and broadcast equipment, including about 300 cameras. These will be used to film every game of the tournament for global distribution in HD.
Sony is also leveraging its range of entertainment assets from across the Sony Group in order to drive the excitement and passion for the tournament through music, both in Brazil and around the world.