Aspera to make Middle East hires

Company eyes growth in the region following acquisition by IBM
Francois Quereuil, senior director, worldwide marketing, Aspera.
Francois Quereuil, senior director, worldwide marketing, Aspera.

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Media data transfer specialist, Aspera, is planning to expand its presence in the Middle East by hiring dedicated sales and sales engineering staff in Dubai.

The new staff will be located at the Dubai office of IBM, which acquired Aspera earlier in the year, Francois Quereuil, senior director, worldwide marketing, Aspera, told DigitalProductionME.com. “We do plan to expand in the Middle East. We were at Cabsat this year which was great to build awareness of Aspera,” Quereuil said.

“Looking at the Middle East, going forward we are actually in the process of hiring more dedicated sales and sales engineering resources that will be based in Dubai and that will help us develop our activities in the region.”

Aspera also has its eye on Asia and exhibited at Broadcast Asia conference in Singapore last week. Quereuil said that the company was focusing on showing its clients the latest solutions from Aspera, including Apsera Drive, at the exhibition.

“Two recent developments product wise have been a new product called Aspera Drive which takes the whole Aspera experience of file transfer and integrates it with the desktop of your operating system, so now you don't have to use a dedicated piece of software or log into a web page to do a file transfer,” Quereuil said. “You can do it straight from your desktop on Windows or Mac, so that is a big development for our product line.

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Quereuil also revealed that the company is also developing an “orchestration platform” to act as an interface for media supply chain automation. “It automates Aspera transfers but also talks to about 150 solutions from other vendors such as transcoding vendors or quality control vendors etcetera,” he said.

Quereuil added that Aspera is benefiting from being able to access some of IBM’s technology, including its Softlayer cloud infrastructure, to develop new products.

“We are trying to port some of our solutions and services to the IBM cloud, called Softlayer, so there will be some interesting developments on that front towards the end of the year. We will probably show a new service running on the IBM cloud around IBC,” Quereuil added.

 

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