Pan-Arab broadcaster Al Aan TV has revamped its website, which now features tighter integration with social media, an expanded network of regional reporters, and a redesigned user interface.
The channel’s chief editor Samer Hamza, said: "The expanded network of regional reporters builds on Al Aan's reputation as a trusted provider of hard news, and provides its reporters with tighter integration with social media platforms including Facebook, Twitter and YouTube. The social media links offer news consumers more opportunities to engage with the content, each other, and the reporters who developed the content.”
The bolder colours of the new user interface provide a fresh look, and there is now a more natural transition for the featured lifestyle content. Al Aan’s head of online Hossein Jalali said: "The integration of social media with lifestyle content provides a more inviting interactive experience for younger web surfers. Internally, we have streamlined our workflows so as to be able to understand viewer interests better and respond to them quickly and effectively."
The new website features a more scalable platform, built on top of Amazon Web Services, and the next phase in the project will see a revamp of Al Aan’s mobile apps.