US brand consulting company, Interbrand, recently announced that Panasonic currently ranks No. 5 in its Best Global Green Brands 2014, a position that sees the company come out top in the overall electronics sector.
Now in its fourth year, the “green brands” global ranking aims to identify those companies that are leading the way across different industry sectors. An “Excellent Green Brand” is defined by Interbrand as having achieved a good balance between green perception (consumers' image of an eco-brand) and green performance (a company's environmental management practices).
The top 50 companies are ranked based on these two elements.
Panasonic's green performance was evaluated as being especially high, with things such as products and service, governance, and transportation and logistics being marked particularly high.
The fact that Panasonic has received more Energy Star awards than any other consumer electronics manufacturer also played a part in the high ranking, acknowledging the fact that over 300 Panasonic models across nine product categories carry the Energy Star logo – a globally-recognised indicator of a product that uses less energy without sacrificing performance or features.
Other notable factors that contributed towards Panasonic achieveing its high ranking include: an overall factory recycling rate of 99.3%, improved water usage, plus the introduction of its own EcoNavi function in 2009, which automatically controls water and power consumption using built-in sensors for 25 Panasonic products.