In a move aimed at expanding the digital signage options available to its customer base, Christie has announced the acquisition of Arsenal Media Inc., an agency specialising in experimental installations, interactive content and strategic digital signage installations.
In operation since 199, Montreal-based Arsenal Media has collaborated with an extensive list of clients to provide high impact digital signage, including Viacom, Caterpillar, Nielsen, Freeman XP, Morguard and Cineplex. Arsenal Media and Christie have also worked together before on various projects, such as the Miami Dolphins’ BuzzWall™, Sun Life Financial’s display at the Dolby Theatre, as well as Christie's award-winning 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.
Discussing the acquisition, Sean James, vice president, Global Professional Services, said: “Arsenal Media's expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities.”
As part of the acquisition by Christie, Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group, while Arsenal’s co-founder, Denys Lavigne, will join Christie as senior director, Experience Strategy and Creative Services.