eTicketing to replace physical tickets

New online ticketing system set to revolutionise UAE entertainment sector, claims developer.
News, Broadcast Business


Leading UK email and mobile marketing provider, will expand its global operations and open its first Middle East office in Dubai by the end of 2008.

To align the Middle East region with global entertainment technology trends the company will establish its online ticketing ( services, which are used to manage event ticketing.

The eTicketing system offers clients flexibility, providing them with the technology to offer online ticketing, with the choice of a self-service solution or they can elect as the administrator of the whole process. CEO Matt McNeill recently visited the UAE and used GITEX Technology Week as a platform to showcase the company's range of services to prospective clients in the region.

“We’re setting-up office here on two fronts really; our base in Dubai will serve as hub to service our local and global clients, as well as facilitating the establishment a fully online ticketing solution in the region,” stated McNeil.

“Currently we’re in discussion with a number of interested parties in the region about offering them our services, which cater for everything from small promotion companies to large scale festivals and events organisers.”

Given the current physical ticketing restrictions enforced by the Dubai Government, McNeil said was in discussions with the Dubai Department of Tourism and Commerce Marketing about the situation.

“We are making inroads into the existing ticketing process at present and Dubai being the progressive place it is, I am sure we will be able to facilitate the necessary changes very soon…it’s imperative for the growth of the local events industry,” he said.

The online ticketing process issues consumers with electronic tickets instantly by email, which are either manually checked or scanned and validated (using a barcode reader and Sign-Up.tosoftware) on entry to the event allowing for efficient and secure entry. serves more than 1000 clients worldwide, from major brands and government departments to SMB’s, providing them with web-based tools and professional services to engage with their customers through email and SMS.

Core features of the system, include fast and secure ticket delivery by email, simple reissuing of tickets, secure redemption at the event, reliable resale prevention/restriction, control of the sales process, ownership of the customer relationship, excellent customer service, direct revenue collection when the client uses their own merchant account.

Additionally, it grants customers real-time access to market information and sales figures, with the ability to make changes when required.

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