Middle East developer Tameer Holding has announced it will construct the world's largest LED screen, which will form the facade of a commercial tower in the Majan district of Dubailand.
The project, Podium, is expected to be completed in the last quarter of 2011 and boast a 33-storey high (100 metres) curved LED media facade that will be visible from up to 1.5 kilometres away.
In addition to its LED facade, the Podium will contain 33 levels of commercial office space, two retail floors, as well as four floors for parking.
Designed by Dactronics, the LED technology experts that worked on the Argosy Casino in Illinois and the Grand Lisboa and surrounding skyline in China, the Podium will boost Dubai's existing visual communications technologies to offer an improved medium for delivering advertising, messaging and art.
The CEO of Tameer Holding, Ghassan Sakhnini said the LEED certified building would maximise on ergonomic design and be developed in accordance with the highest standards of finishing.
“With today’s ever evolving environment, we thought it imperative to combine the best of integrated technology with mass media in a commercial realty development to provide both investors, end-users and the wider community with an unparalleled experience that incorporates all the elements of technology, environment, design, sophistication and comfort,” he said.
Although the LED screen will occupy the entire length and breadth of the building’s facade its sophisticated design, combined with the state-of-the-art technology, will ensure that the LED screen will not impede on the natural filtration of light into the building.
The Podium’s LED screen will consist of series of LED fixtures arranged on individual panels, which will be mounted section by section on to the varying contour of the building’s facade.
To achieve the highest visual quality, Dactronics will utilise concealed fasteners that will allow for a transparent effect, while the water-tight connectors resist corrosive water penetration.
When the individual panels are powered and a signal is broadcasted, each pixel will connect to its own individual address and become uniquely programmable and capable of projecting one billion colours.
While, a highly reflective tinted glass – framed by buffed natural aluminium panels, mullions and canopies – will be utilised to achieve “excellent” visual quality.