Sony to showcase 4K at IBC

4K and IP-based solutions take focus for Sony at exhibition
Sony recently launched the 4K-ready PXW-X70, the first compact XDCAM professional camcorder ever produced.
Sony recently launched the 4K-ready PXW-X70, the first compact XDCAM professional camcorder ever produced.

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Sony has announced that it will use this year’s IBC exhibition and conference – running from September 12th to 16th at the RAI in Amsterdam - to “showcase a range of professional A/V technological innovations and industry firsts”.

The company will demonstrate how its latest developments in 4K technology continue to address the needs of content creators and unite its network of products, systems, services and expertise. This comes after a summer of broadcast landmarks that have redefined what is possible in terms of Ultra High Definition performance and viewing experiences.

As part of the FIFA TV broadcast production of the 2014 FIFA World Cup tournament, Sony partnered with select firms to deliver three matches in 4K, including the quarter final match and the final itself, which were also streamed live to digital cinema screens for the first time ever in Ultra High Definition.

At IBC, Sony will also showcase how its IP-based solutions are helping broadcasters to deliver accurate multi-camera live productions with unshakable continuity. The company will also detail how it is helping national and global news broadcasters to modernise their workflows, delivering increased data transfer speeds that reduce the time between acquisition and transmission. In just the past few months alone, for instance, world-class broadcasters such as RTP, Al Jazeera, ITV, TVE, N1, Scottish TV and RAI have all switched to Sony XDCAM.

Olivier Bovis, head of AV media, Sony Europe, said: “IBC is always an exciting event for us, since it provides a great opportunity to meet with our customers and partners to trigger ideas which could distinguish the future of professional A/V. Even in the twelve short months since IBC2013, we’ve delivered a host of industry firsts which show how our vision for a world ‘Beyond Definition’ is coming to reality; IBC2014 starts the next chapter of that story.”
 

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