Sennheiser has announced the appointment of John McGregor as its business development manager (BDM) for the Middle East.
McGregor, a former tutor at the SAE Institute in Dubai, will serve in Sennheiser Middle East's systems solutions division and will drive knowledge transfer initiatives directed at the audio specialist's regional partners and customers.
As a member of the systems solutions division, McGregor will focus on business opportunities for Sennheiser's range of wired and wireless microphones, conference and translation systems as well as for products from Neumann, a part of Sennheiser Group, and K-Array and Rycote, which are Sennheiser partner brands. He will also play a key role in educating and training partners and customers.
Prior to joining Sennheiser, McGregor worked as a BDM at MediaCast, a Dubai-based premier distributor of professional audio/video solutions ranging from broadcast, live-to-post, and on-demand. He also served a five-year tenure as a lecturer at the SAE Institute in Dubai during which he became one of the first professionals in the region to utilise cutting-edge audio systems such as the AMS Neve digital console and the Avid Control Surfaces.
Commenting on his new role, McGregor said, “I've always been very impressed with the speed at which the Middle East accepts and implements new technologies. Having worked in the production, education and sales sides of the industry, I know how the industry operates and I look forward to helping customers get to where they want to be.”