Tim Davie, CEO, BBC Worldwide and director of global, confirmed that the broadcaster will introduce an online store for customers to buy BBC produced video content in 2015.
Speaking during a keynote interview at IBC, Davie said that the BBC is currently working on the platform and that he expects it to be ready to launch next year.
"I want to get it [platform] perfect before we launch, so we are building now," he said.
While the platform will be launched in the UK first, Davie added that it will also be rolled out internationally. He said that he expects the technical team building the platform to give it the flexibility to allow customers to buy content or subscribe for a set time period.
Davie said that while many broadcasters are nervous about the potential dilution of profits from OTT platforms, the BBC is determined to find the right balance and make it work. "That is the great frontier for a lot of broadcasters and they are very nervous about it because of the potential margin dilution. We are going to play [in the OTT space], we are going to get in there," he said.