Putting on a show

Looking ahead to PLASA London and InfoComm MEA 2014
InfoComm MEA, PLASA London, Analysis, Broadcast Business


With both PLASA London and InfoComm MEA taking place in the first half of October, it’s time to start planning your exhibition itinerary. Here are just a few of the things that visitors can expect from both of these key industry trade shows.

PLASA London 2014
October 5th-8th, ExCeL London

New one-day rigging conference
The fifth annual PLASA rigging conference will be held on Monday 6th October in the North Hall Gallery Rooms, alongside the PLASA London Show at ExCeL.

For the first time, the conference will be delivered as a one-day package — a move that was designed to improve accessibility and reduce cost to the delegate.

The conference programme, which is again curated by Chris Higgs of Total Solutions, will comprise seven sessions in one day this time around, as opposed to eight sessions spread over two days as previously. Among the sessions that have been announced so far, keynote speaker, Bill Sapsis, will share his experiences and insights from a 40-year career in the entertainment rigging industry.

PLASA’s Director of Events, Christopher Toulmin, explains: “We’re always looking at ways of delivering both quality and value for our delegates. With the new one-day format and a keynote speaker of Bill Sapsis’ calibre, we believe we’ve taken positive steps towards those aims.

Delegates will be able to enjoy an inviting schedule that is less demanding on their time and on their pocket, which doesn’t compromise on quality. You only need to look at Bill’s experience and standing in the industry to get an idea of how engaging his keynote speech will be.”

Stand J30
If you’re looking for a safe and secure way to transport your gear, it would be worth checking out the storage on offer from German company, Amptown Cases GmbH, located at stand J30.

Covering both serial production for large-scale customers and individual production for single buyers, Amptown Cases has developed their own range of cases and items that guarantee the safe storage and transportation of all kinds of Pro AV equipment.

From photo and video equipment to LCD displays, audio visual equipment or musical instruments, the company has thousands of standard solutions ready to go and can also manufacture any flight case to the client’s own particular needs.

Stand H30
For over 30 years, MDG has created fog and haze generators for a variety of different applications, from entertainment to industrial, firefighting and military customers.

The fog generators made by the Canadian company are designed to meet all types of demanding requirements with a safe, non-toxic product that’s currently used in many Broadway and West End productions, as well as on large-scale performances like the Cirque du Soleil and major theme park attractions.

With global distribution and a worldwide customer base already established, newcomers to the fog/haze element of event production should be sure to check out MDG at this year’s PLASA — just follow the fog.

Recognising theatrical talent
The Technical Theatre Awards (TTAs) ceremony, which celebrates the outstanding achievements of people working behind the scenes, will take place on Tuesday, October 7th at 5pm on The Theatres Trust Stage (R40) at PLASA London.
The TTAs, which debuted at PLASA 2013, were established to recognise those that work backstage to make theatre magic happen, from stage management to lighting, set construction, make-up, rigging, sound and more. The TTAs will also have their own stand during PLASA London — find them at stand S30.

Audio focus
Launched at last year’s PLASA, The AudioLab will again be returning for this edition, offering a unique programme of seminars, demonstrations and interactive experiments designed to test pro audio theory. Last year, visitors to the AudioLab enjoyed demonstrations and of the latest technology, while the AudioLab Interactive sessions allowed those present to witness audio technologies being pushed to the limit.

The AudioLab Theatre also welcomed over 1,000 visitors for sessions that covered a wide variety of sound issues, from the crossover of live sound and broadcast audio to valuable tips on how to soundcheck. For PLASA 2014, the AudioLab Theatre and AudioLab Interactive will join together on the show floor.

Stand D66
After somewhat of a hiatus from the event, Bose Professional Systems will be returning to London this year to showcase the company’s latest developments. Sue Harrison, business development manager, Bose, explains: “We decided to return to PLASA London this year as it provides an excellent opportunity to nurture existing relationships and forge new ones with consultants, integrators and installers, particularly those working in the field of engineered sound, which is a relatively recent market for Bose.”

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InfoComm MEA 2014
October 13th-16th, Dubai World Trade Centre

Informing the industry
Since its inception in 2011, InfoComm MEA has been building its reputation as the place for professionals to source the latest technology and suppliers in the region.

At InfoComm MEA 2013, 14,770 visitors attended the event — a 23 per cent increase from 2012, with 88 per cent of visitors comprising professional end-users from a wide variety of sectors including the Government, retail and hospitality, broadcast, education, corporate, entertainment, leisure and other sectors.

InfoComm MEA 2014, held under the theme of “See. Hear. Touch. The Future of Your Business.” returns for a fourth year, from October 13th to 16th, and will be co-located at GITEX Technology Week 2014 at the Dubai World Trade Centre.

The event will showcase more than 200 exhibitors from over 30 countries, as well as providing a place for attendees to gain valuable insights on technology updates and industry best practices at the concurrent InfoComm MEA Summit, which will be taking place alongside the exhibition.

Exhibit and educate
While InfoComm provides one of the most prominent opportunities in the region for companies to showcase their services, the event is not all about trade exhibiting and picking up business cards. The Summit Programme, which includes InfoComm University seminars, industry tracks and manufacturer presentations, will offer attendees valuable insights ranging from market perspectives to technology updates and specific industry practices.

All levels of personnel involved in AV technology will be able to benefit from the learning and networking opportunities offered from this purely educational programme, which is not biased towards any industry.

Launching live at InfoComm
The recently-launched Senator networked DSP conference and interpretation system from Xavtel will be launched and shipped to the Middle East starting at InfoComm 2014 MEA. The regional launch coincides with the recent news that the AV manufacturer is now registered with AVnu Alliance — an industry forum dedicated to the advancement of professional-quality audio video, which it does by promoting the adoption of the IEEE 802.1 Audio Video Bridging (AVB), and related standards, over various networking link-layers.

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Booth TA-106
Beyerdynamic will introduce its new digital wired conference system Orbis at this year’s InfoComm MEA. Visitors will have the opportunity to experience the wired conference system themselves with voting and interpretation options, alongside the company’s latest wireless conference system, Quinta, as well as beyerdynamic microphone solutions.

In addition to its display stand, the company will host a workshop on October 14th at 2pm, where participants will have the opportunity to learn all the details about the new Orbis wired conference system and how the professional world of beyerdynamic integrates in AV projects. Attendance to the workshop is free for visitors to InfoComm, simply register online before the event at beyerdynamic.com.

Highlighting a global hub
Driven by large infrastructure developments such as the World Expo 2020 in Dubai and the 2022 FIFA World Cup Qatar, the MEA audiovisual market is projected to grow from USD 2.79 billion in 2012 to USD 4.63 billion by 2016, posting an annual growth rate of 13 per cent. This is according to the recently released InfoComm 2014 Global AV Market Definition and Strategy Study.

Thanks to a wealth of professional expertise, the UAE and Dubai are the region’s audiovisual hubs, serving other Middle East markets and beyond. The UAE’s audiovisual market alone is projected to grow from USD 700 million in 2012 to USD 1.24 billion in 2016, making it the fastest-growing and second-largest in the Middle East, according to the InfoComm study.

“Boosted by Dubai, the Middle East and Africa region offers strong audiovisual market potential, thanks to strong investment, a young online population, and a low penetration of audio-visual adoption,” said Richard Tan, Executive Director, InfoCommAsia Pte Ltd.

“Audiovisual and IT are increasingly becoming integrated across the Middle East and Africa. With InfoComm MEA 2014 visitors able to learn about how audio-visual technology is being used in various verticals, from entertainment to government,” added Tan.

Booth TA-F5
Procom ME, the Dubai-based professional sound, light and video equipment provider, will be featuring four of its top brands within the region during this year’s InfoComm, including Avolites, Eurotruss, Philips Strand, Selecon and Showline, and DAS Audio.

Procom ME will be hosting experts on its booth at the show, flown in to represent the manufacturers and giving hands-on demonstrations of equipment in order to reinforce its position as a local partner for bringing global brands to industry professionals in the Middle East.

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