Yahlive, the UAE-based satellite broadcasting company, will add the BBC World Service channels BBC Persian and BBC Arabic from October 2014.
The channels will help Yahlive to maintain the growth momentum it has experienced in the past year, which saw it increase the number of channels it beams by 140%.
BBC Persian and BBC Arabic join a stable of of more than 110 channels HS and SD free-to-air on Yahlive in Farsi, Arabic, and English.
Yahlive is also adding radio programming from BBC Arabic and from the BBC’s Afghan service – with a mixture of Pashto, Dari and Farsi programming.
The new channels will be transmitted as part of Yahlive’s East beam region of the Levant, GCC and South West Asia.
Sami Boustany, CEO of Yahlive, said: “We look forward to having BBC Persian and BBC Arabic on board, as part of Yahlive’s fast growing satellite platform. Over the past year, we have seen exceptional popularity for our East Beam service, as a focus for regional high quality Farsi content, as we commit to meeting the needs of regional audiences.
“We continue to select channel partners based on the quality of their programming and offering a selective choice of premium television channels to our diverse and culturally rich viewers across the region, and look forward to seeing the new channels drive further growth.”
Behrouz Afagh, head of journalism for BBC World Service in the Near East, West & Central Asia said: “Audiences for BBC Arabic and BBC Persian have doubled over the last five years across all platforms. We’re delighted that Yahlive will feature our channels, allowing even more viewers and listeners to enjoy the wide range of news, business, sport and documentary programming on the BBC World Service.”
The Farsi-language BBC Persian, alongside BBC Arabic, are flagship broadcasting news channels of BBC World Service – an international broadcaster which delivers a wide range of language and regional services on radio, TV, online and via mobiles to a current global weekly audience of over 191 million.
BBC Arabic and BBC Persian TV channels have a schedule of political, economic, cultural and sports stories supplemented with documentaries and feature broadcasts.
Yahlive is a joint venture company between Yahsat, the UAE-based satellite communications company. Yahsat is a wholly owned subsidiary of Mubadala Development Company, and the Luxembourg-based satellite operator SES.