Media Alliance plugs MAM and live censorship tech

Company sees growth potential in Middle East
Giovanni Soldi, MD, Media Alliance.
Giovanni Soldi, MD, Media Alliance.


Media Alliance, an Italian producer of Media Asset Management software, was focusing its attention on two main products at IBC: Borneo, a web-based MAM solution and Catone Live Censorship.

Giovanni Soldi, MD, Media Alliance, said that Borneo runs on HTML 5, which means it operates well in the web.

“It does not require any kind of clustering because it has internal clustering capabilities. We launched it at IBC last year and the product entered production at the start of this year. We have already sold to many clients including Telecom Malaysia.”

Catone, a live censorship solutution, allows broadcasters to have a brief delay of typically about 30 seconds during a live broadcast and make required changes to the content before it reaches the viewer. Giovanni explained that broadcasters often have to make fast changes such as obscuring children’s faces in news items relating to legal cases, or obscuring or editing out scenes that might be culturally sensitive in some countries. Media Alliance has already supplied Catone to Intigral, the STC-owned content aggregator in the UAE.

“Our target is more with larger broadcast organisations,” Giovanni said.

Media Alliance started 2005 as spin out from another company, by a team of engineers with extensive experience in broadcast television and media industries.

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