Nikon Middle East FZE has launched the D750 DSLR, the smallest and lightest Nikon FX-format camera for the first time in the Middle East at GITEX Shopper 2014.
The D750 challenges the common assumption that the higher a DSLR’s specifications, the bulkier it becomes. The camera has been specially designed to be strong and lightweight, without compromising image quality. Its powerful FX-format CMOS sensor and EXPEED 4 image-processing engine are packed into a monocoque structure framed by Sereebo , a new carbon fibre composite material, and magnesium alloy to provide nimble durability while producing balanced shots.
Aimed at a discerning audience, the D750 is packed with features including built-in Wi-Fi, tilting monitor, 24.3 megapixels, 91K-pixel RGB sensor, and high-speed continuous shooting rate of approximately 6.5 frames per second for both FX- and DX-format, among others.
In addition to launching the new camera, Nikon continues to reinforce its commitment to consumers by providing an uplifting consumer experience through various competitions and activations at their stand SS2-4 at GITEX Shopper 2014.
“We are looking to involve customers at our GITEX Shopper stand this year, so they can experience Nikon cameras in new ways while also giving them a chance to win prizes,” said Narendra Menon, regional head sales and marketing, Nikon Middle East & Africa.
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Nikon has designated an area for Nikon School sessions throughout the event. Nikon School is a global initiative by Nikon consisting of educational photography classes that aims to enhance the creative and technical skills of photographers, educating them on how to make the most of their DSLR camera. The courses cater to participants of all levels, from absolute beginners to professionals, with all classes taught by Nikon-certified instructors.
Usually held and Nikon Middle East & Africa headquarters in Jebel Ali, Nikon School is going public with its first open sessions at GITEX Shopper. “Nikon School sessions at Shopper 2014 will be slightly different from our regular workshops,” explained Tarek Abdelrahman, regional head, customer satisfaction department, Nikon Middle East & Africa.
“Our aim to increase awareness about DSLR photography, and how it benefits anyone looking to capture their life milestones. There is a misconception that DSLRs are only made for professional photographers, and we want to show that this isn’t the case. In addition to our DSLR sessions, we’ll also have workshops conducted by famous photographers on various aspects of photography. Nikon School is free to attend for anyone visiting GITEX Shopper, and we’re also offering participants a chance to test out our cameras at the end of each session.”
Nikon will be located at Stand SS2-4 at GITEX Shopper 2014.
The Nikon D750 will be available at all major retailers at GITEX Shopper, at the suggested retail price (SRP) of AED 8,499 (body-only).