MDG Fog Ltd has appointed two new distributors for its range of fog and haze generators.
From 1 October 2014, MDGfog UK, a trading division of Robe UK Ltd, will take responsibility for the exclusive distribution of the full MDG product range in the UK & Eire. This new division will be headed by Matt Wiseman, a well-known face in the UK entertainment industry who brings 20 years of experience to the role.
Wiseman said: “I am looking forward to the new avenues and responsibilities this arrangement brings. It will allow MDGfog UK to focus wholeheartedly on promoting and servicing the MDG brand across the UK and Eire, with the added confidence of solid backing from Robe UK’s established administrative, service and warehouse facilities in Northampton.”
Mick Hannaford, managing director of Robe UK, adds, “We believe the quality and performance of the MDG products are an ideal offering for both established and new Robe customers. MDG, like Robe, manufactures products which are equally at home in any touring, television, theatre or installation environment and thus form a perfect complement to both our product range and our customer base.”
The new arrangement follows on from a successful collaboration between MDG and Robe Middle East. Since April 2013 Robe Middle East has assumed responsibility for the exclusive distribution of MDG products across the Middle East with a large market influence in the UAE, Qatar, Saudi Arabia, Lebanon and Bahrain in particular.
Robe Middle East general manager, Elie Battah, commented: “One year on from the start of our collaboration I can report that the arrangement is a great success with an ever-increasing demand for MDG products across these territories. We carry a full stock of the MDG range in our Dubai offices along with all the consumables to support it. This enables us to offer our customers immediate delivery and a complete support service."