New senior area sales manager for SGM

Filippo Frigeri appointed to handle UK and US markets
Filippo Frigeri
Filippo Frigeri


SGM has recently appointed Filippo Frigeri as senior area sales manager for the United Kingdom and the United States - a role that began from September 1st.

Frigeri has eight years of industry experience working with business development and international sales. His European roots, combined with a US college education, provide a cultural background that makes him the perfect link for the Danish company to reach out to its growing market.

CEO of SGM, Peter Johansen, said: “Filippo brings new initiatives, a stable market knowledge and a high energy-level into SGM, and I am very pleased to have him on board.”

Johansen also revealed plans to establish SGM US in the near future, starting up with key focus on building up a solid service department on the American market.

On the UK market, Frigeri will support the already established SGM UK in its activities. He will be further introduced in his new position at PLASA London this October, followed up by the LDI show in Las Vegas, where he and the entire SGM team will meet lighting professionals and showcase their LED fixtures alongside with the ‘newcomers’ to the product line.

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