Ericsson has introduced Ericsson MediaFirst, the next-generation version of the Mediaroom TV product it acquired from Microsoft, which will provide the end-user with an end-to-end cloud-based platform embracing all content sources and delivery networks.
The new product is said by Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson, to be the realisation of Ericsson’s TV Anywhere vision of a cloud-based viewing experience that is personalised and unbound from device, location and time restraints.
Ericsson MediaFirst reportedly addresses the demands of consumers looking for ease of access, personalisation and quality in their viewing experience, core demands that were highlighted in Ericsson’s latest ConsumerLab report.
“New screens, devices and services are transforming the way consumers experience content at an unprecedented rate,” says Per Borgklint. “Ericsson MediaFirst brings the agility, innovation and economic benefits of modern cloud technologies and web services to Pay TV operators, representing a big leap forward in TV technology.”
Ericsson MediaFirst will aim to simplify the smart TV and smartphone experience, creating a “seamless multiscreen experience from mobile screens to TVs”. TV Anywhere will bring together the best of traditional Pay TV and over-the-top (OTT) content with the same user experience, while all types of content, from live viewing, video on-demand, time-shift and OTT, will be available through a unified search function.
Users will also be able to create their own profiles to have content displayed that is specific to their interests based on previous viewing history, while personal device recognition will extend the same level of personalisation to smartphones.
An agile operator portal will also provide services and user experiences that are configured through a single operator dashboard portal, simplifying formerly complex and disjointed operations for Pay TV service providers. As a result of this unified back-end, new services and innovations will be deployed faster across all devices.
A more robust analytics capability in the operator portal will also allow the Pay TV operator to access real-time consumer insights into drivers of revenue such as campaign performance and user engagement, which will enable significant operational and cost efficiencies.
The new platform is currently in trials with a “targeted set of operators” and is planned to be generally available to Pay TV broadcasters by the second quarter of 2015.