Cartier, the exclusive luxury French brand, founded in Paris in 1847, has been announced as the sponsor of a major new feature program debuting across CNN’s global broadcast platforms on the 10th of October. CNN Ones to Watch will be a monthly show that will spot the next big stars from across a range of artistic and cultural fields; from modern dance to classical music, filmmaking to architecture and sculpture.
Each episode will be headlined by a recognised master in their field, who will present to the audience their selection of ‘ones to watch’ and explain why their careers are on an upward trajectory. The show will be broadcast on CNN International, CNN US, CNN en Espanol and CNNArabic.com platforms and Cartier’s sponsorship will form a key component of an exclusive global campaign with the network, aligning the brand with CNN’s reach amongst a global upscale audience, particularly luxury consumers and male high income earners.
“CNN Ones to Watch will be a highly innovative and prominent feature show, and we are delighted to have Cartier on-board as the exclusive sponsor in a unique branded content initiative,” said Petra Malenicka, Vice President, Ad Sales, EMEA. “Integrating Cartier’s association with CNN Ones to Watch with traditional spot advertising, vignettes and digital elements will maximise the impact that Cartier has amongst our unrivalled upscale audience.”