Sony IMPS inks deal to join motiongate

Sony division to set up attraction at leisure development
Motiongate is being developed in Jebel Ali.
Motiongate is being developed in Jebel Ali.

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RELATED: Dubai developer and DreamWorks plan theme park

Sony Pictures Consumer Products and International Merchandising, Promotion and Services (IMPS) has agreed to set up a Sony Pictures Studio and Smurfs Zone at Motiongate Dubai, a Hollywood inspired theme park being developed in Jebel Ali, Dubai.

The development was announced by the project’s developer, Dubai Parks and Resorts LLC, a Meraas Holding company.

The Sony Pictures Studio and Smurfs Zone will contain 12 themed attractions inspired by popular Sony Pictures theatrical releases including ‘Cloudy with a Chance of Meatballs’, ‘Hotel Transylvania’, ‘Ghostbusters’, ‘The Green Hornet’, ‘Underworld’ and ‘Zombieland’. It will also host the popular children’s characters, ‘The Smurfs’.

Raed Al Nuaimi, CEO of Dubai Parks and Resorts LLC, said: “motiongateTM Dubai has been designed to span a breath-taking four million square feet of Dubai Parks and Resorts and is anticipated to attract three million visitors annually. We welcome Sony Pictures’ and IMPS’s presence at motiongateTM Dubai. With their legacy of excellence in entertaining audiences, we are confident Sony Pictures and the Smurfs Zone will add an exhilarating new dimension to the Middle East’s entertainment landscape.”

Veronique Culliford, president, IMPS, added: “The Smurfs have enjoyed a legacy of over 50 years. It will be thrilling to have the Smurfs Zone entertain children and adults in this new destination at motiongateTM Dubai.”

motiongate Dubai is set to take visitors on a “cinematic journey of discovery”, according to Dubai Parks & Resorts, bringing to life some of the most recognisable Hollywood icons from the big screen. The park will feature attractions including ride.

Dubai Parks and Resorts unveiled the blueprint of the project in September 2014. Phase-1 of the development will comprise Bollywood Parks Dubai, Legoland Dubai and motiongate Dubai.
Phase-1 of the mega project is scheduled for completion in 2016.

 

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