Al Aan TV and its news service Akhbar Al Aan have significantly improved their social media reach during the past few months.
According to SocialBlade.com which tracks and stores YouTube progress of millions of channels, Al Aan’s Youtube channel, Alaantube, is ranked #59 among the world’s top 100 most influential news channels. It is also the most viewed Arabic language YouTube news channel. This puts Al Aan ahead of every other news media brand in the Arab world in both total number of views and views per day, the broadcaster claims.
Al Aan has also expanded its reach on Facebook. As of mid-October, Al Aan News has 5.2m friends on Facebook and garnered interactions from more than 500,000 people a week.
Since May 2014, Al Aan’s volume of posts on Facebook has virtually doubled. Comments went up almost 2.5 times in August compared to May.
Samer Hamza, chief editor at Al Aan, said: “We are delighted that the audience is responding strongly to the unique content mix we are offering. We say Real News for Real People and we publish original and high quality content that lives by this motto every day.”
Alaa Khair, head of online at Al Aan, added: “The growth we have achieved is impressive. At the same time, we feel it is quite a natural result because the Al Aan brand is built on conversations. We value our audience deeply and it makes all the difference.”