du to provide mobile OTT video streaming

The UAE's du and OTT player icflix announce groundbreaking partnership
Chief Executive Officer of du, Osman Sultan (right) with Fadi Mehio, Chairman & Co-founder ICFLIX
Chief Executive Officer of du, Osman Sultan (right) with Fadi Mehio, Chairman & Co-founder ICFLIX

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UAE telecom company and broadcaster du has announced a new partnership with icflix to provide mobile customers with access to their favourite movies and TV shows whenever and wherever they like.

Through a subscription fee of AED29 per month, subscribers Subscribers will get complete access to icflix’s comprehensive portfolio, which includes Jazwood (Arabic content), Hollywood and Bollywood movies, TV series, cartoons and documentaries.

Subscribers will also be able to sign up for the service directly from their mobile phones, du has confirmed, using either a credit card or their pre-paid credit from du, or by adding it to their monthly mobile bill.

The OTT provider icflix is granting customers who subscribe via their du mobile Direct Operator Billing a one-month subscription free of charge for a limited time period. While this is certainly an exciting development in the regional broadcast sector, du says further collaboration with icflix is to be announced soon.

“Our partnership with du opens up icflix content to an entirely new audience, by offering mobile customers an exciting, everywhere viewing experience through a simple subscription process straight from their mobile phone,” says Carlos Tibi, CEO and co-founder of icflix.

“As our screens increasingly converge with content available across television, tablets and, most importantly, mobile, the ability to watch what, when and where we want is ever more important,” Fahad AlHassawi, chief commercial officer at du added. “In partnering with icflix we are opening up an entirely new avenue of viewing choice for our customers, empowering a true TV Anywhere experience powered by our seamless connectivity.”
 

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