Happy New Year, the upcoming Bollywood blockbuster which was largely filmed in Dubai, will premiere at The Atlantis on Dubai’s Palm Jumeirah island on 22 October.
Happy New Year was filmed in Dubai with assistance from Dubai Film and TV Commission (DFTC), which aims to establish Dubai and the UAE as a premier filming destination for local and global productions.
The movie is directed by Farah Khan, and stars Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The film was shot in locations including The Palm Jumeirah, Dubai Airport, Dubai Mall and The Atlantis, as well as a series of aerial shots of Dubai.
Khan said: "I wrote the script of Happy New Year with Dubai in mind and the entire climax is shot around New Year’s Eve there. I will always cherish shooting Happy New Year in Dubai."
Jamal Al Sharif, chairman of Dubai Film and TV Commission and managing director of Dubai Studio City, said: “The Emirate is playing an increasingly important role as a key part of the Bollywood production value chain. Of a total of 14 productions facilitated by DFTC so far this year, 10 have been Indian productions, which is real growth when compared with previous years.
“The increasing number of Bollywood productions selecting Dubai as the location of choice for filming, screenings and premieres, is testament to the close ties enjoyed by Dubai and India, as well as the Emirate’s growth as a global production hub that can support all of the needs of productions.”
One of the key focuses of Dubai’s Strategic Plan 2015 is developing its film and TV sectors to be able to position the emirate as a global media, entertainment and cultural hub. At this front, a lot of developments have been taking place to meet this objective, including constructing three new sound stage studios in Dubai Studio City (DSC) in 2013 with a built-up area of 65,118 sq. ft.
Dubai is becoming a sought after destination for Bollywood productions, which have included the recent filming of Welcome Back and upcoming Indian film Hamari Adhuri Kahani, starring Vidya Balan and Emraan Hashmi, which was recently filmed in the Emirate.