Alarab selects Elemental for broadcast solutions

Elemental to supply Alarab's live linear and multiscreen TV service
Elemental to supply Alarab's  live linear and multiscreen TV service
Elemental to supply Alarab's live linear and multiscreen TV service


Alarab TV, a soon to launch Arabic-language news channel, has chosen Elemental video processing systems for its live linear and multiscreen TV service offerings.

Elemental Technologies is a leading supplier of software-defined video solutions for multiscreen content delivery. Their solutions help pay TV operators, broadcasters and content programmers effectively deliver high-quality linear and on-demand multiscreen video to end users on any device.

“Image quality and high availability are both extremely important to us as we aim to offer the very best level of service possible to our end-viewers,” said Jamal Khashoggi, general manager at Alarab TV. “For these reasons, we chose software-based solutions from Elemental, which are able to meet our stringent demands for service quality.”

Alarab’s deal with Elemental will supply multiple Elemental Live encoders paired with Elemental Conductor management systems to ensure seamless input failover for broadcast workflows.

Active Elemental Live instances will be used for processing live video source into H.264 streams for both linear television and multiscreen delivery to smartphones and tablets supporting the HLS protocol.

Video streams also may be stored as archives for video-on-demand (VOD) retrieval and catch-up TV content.

“We share Alarab TV’s strong dedication to quality, reliability and innovation”, said John Nemeth, VP of sales EMEA for Elemental. “We are very pleased that Alarab TV has chosen our video processing and management software as they expand their services across the Middle East and around the world.”

Elemental’s regional channel partner in Dubai, Qvest Media, designed and installed the entire broadcasting infrastructure.

Alarab TV is a new Arabic-language news channel that will seek to present the region with a fresh style of news programming. With a local as well as international focus, it will broadcast news with a direct impact on the Middle East. Launch of the new channel is scheduled for the end of 2014.

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