Asia Satellite Telecommunications Company (AsiaSat), Asia’s leading satellite operator, and C Music Entertainment Limited in London, England have announced the signing of an agreement to launch ‘C Music TV HD’ across Asia on AsiaSat 5 at 100.5°E from November1st, 2014.
The deal will make the award winning HD classical, film soundtrack and chillout music-video channel available in South East Asia, Australasia and India for the first time. The addition of ‘C Music TV HD’ will also notably broaden the range of HD channels onboard AsiaSat 5.
“AsiaSat 5 with its excellent reach and strong HD neighbourhood is the ideal satellite platform to help us achieve instant access to the enormous Asian market,” said Julian Rigamonti, founder and CEO of C Music Entertainment.
C Music TV was launched in 2008 and is the world’s first and only satellite and cable television channel dedicated to classical and film soundtrack music-videos. The channel broadcasts exclusive content 24 hours a day, uninterrupted by advertising breaks.
By replacing traditional long-form concerts and operas with the short music-video clips more commonly associated with pop music channels, C Music is an exciting evolution within the classical music industry.
The channel has worked with record companies, film studios and the world's most famous composers and performers to create its exclusive music-videos. The innovative approach makes classical music more accessible to new and younger audiences.
C Music TV is currently available on 8 satellites across East and Western Europe, South America, the Middle East and Africa with paid carriage in more than 120 countries worldwide. This deal with AsiaSat to launch a new tailored HD feed will signify the channel’s first foray into Asian distribution.