HTC puts digital imaging centre stage

    RE camera and HTC Desire Eye launched in New York
    HTC Desire Eye.
    HTC Desire Eye.


    Smartphone maker HTC a suite of imaging products that it hopes will help differentiate its smartphones from rival products.

    HTC this week announced the launch its RE camera; the HTC Desire Eye, a brand new category-shifting phone; the HTC EYE Experience, enhanced imaging software, and Zoe, a collaborative video editing community.

    RE is a small handheld camera that allows users to “capture and fully experience the moment” through video and photography.
    With a cylindrical design, made to fit comfortably in the user’s hand, RE features a built-in grip sensor that instantly activates the camera on pick up, eliminating the need for a power button. Its single shutter button allows one tap to capture photos and a longer press for video recording to prevent fumbling between modes.

    The device features a high-resolution, 16MP CMOS sensor, Full HD (1080p) video recording, 146 degree wide-angle lens and slow-motion and time lapse recording.

    The RE app features a remote live viewfinder that lets users set up the perfect shot and watch the live action on the screen of their mobile device, or switch to album and playback view to flick through the shots and videos already stored on the camera.
    The app will also back everything up the user’s phone or the cloud automatically.

    RE will also offer real-time video streaming to YouTube.
    HTC also launched its new HTC Desire model, the HTC Desire EYE. The phone has 13MP front and rear cameras for detailed image quality that allows users to zoom, crop and print without compromise. BSI sensors capture crisp photos, even in low-light conditions, and intelligent dual-LED flash on both cameras provides natural tones when ambient light levels drop further.

    Three dedicated microphones provide crystal clear voice recording and video calling. HTC BoomSound and a 5.2” Full HD display complement the device’s recording capabilities.

    The HTC EYE also features face tracking to help keep users in the frame during video calls. Up to four people in the same room can be tracked comfortably, with each face cropped and positioned on the screen for maximum clarity.

    The new Zoe collaborative video-editing app allows users to remix photos and videos into with various themes and soundtracks for sharing on social media.


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