Imagine Communications, a global provider of advertising business systems and video infrastructure solutions, with its Middle East office located in Dubai, has announced the acquisition of the advanced advertising business unit of OpenTV from the Kudelski Group.
The acquired assets will expand and enhance Imagine Communications’ advertising business systems portfolio, according to CEO Charlie Vogt. Imagine Communications already manages more than US $25-billion in annual advertising revenue worldwide.
“The acquisition of OpenTV’s advanced advertising business amplifies our commitment to the MVPD market and accelerates the investments we are making in our advertising business systems portfolio,” said Charlie Vogt, CEO of Imagine Communications.
“The advanced advertising management technologies we have acquired from OpenTV add new capabilities to our portfolio and complement our media, playout and networking platforms,” he added. Imagine Communications serves broadcast stations, multichannel video programming distributors (MVPD), governments and enterprise markets.
The products included in the acquisition of OpenTV the EclipsePlus, EclipsePlus/xG Billing, EclipsePlus/xG Insights and EclipsePlus/xG Linear advertising campaign management solutions. These products are reportedly used by MVPDs to organise more than 1.2-billion ad spots representing US $3-billion worth of advertising revenue annually.
The products provide campaign management, traffic and billing for the smallest to largest operators, handling thousands of local and interconnected networks and channel environments.
The acquired products will be supported alongside Imagine Communications’ existing advertising business systems offerings while providing a foundation for future developments that include linear, online, OTT and programmatic business models for TV and radio.
“Broadband, the Internet and mobility are substantially contributing to the changing viewing habits of the new video consumer, making the challenges of managing video advertising campaigns increasingly complex and impacting media companies’ ability to monetise their content,” said Steve Reynolds, chief technology officer at Imagine Communications. “The advanced advertising assets acquired from OpenTV are the result of significant investments in innovation to resolve these challenges for MVPDs by streamlining operations, lowering costs, providing rich analytics, and managing the complexity of working across both traditional and new media environments.”