Exhibiting at TV Connect MENA for the first time and bringing their latest broadcast solutions and products with them, Taktik, a Belgian leader in engineering and software solutions for the broadcast sector, told Digital Broadcast Middle East that they were actively planning significant expansion in the region in the coming year.
As the first step in their entry to the region, Taktik exhibited their FlowR software solution at the 7th edition of TV Connect MENA this year. Built on the IPTV system, FlowR is intended to act as a highly-customisable platform that allows users to create personalised television channels. FlowR is a standalone solution to Defiris, a highly adaptable asset management product, but according to CEO Antonio Di Natale, the two are usually implemented together.
“We actually deploy these systems under the branding of our clients,” Antonio tells Broadcast Middle East. “We deploy the software to our clients, broadcasters or operators, and they can then deliver to the end-user or sub-contractors under their own name. We think this is what makes it unique, especially the fact that we’re able to couple FlowR with an asset management system in the cloud. In terms of IPTV, this is new technology for the Middle East.”
Taktik is new to the Middle East, but in Europe they boast an impressive array of high profile clients, including Belgacom, the largest telecommunications company in the country. “Belgacom own around 75% of the IPTV market in Belgium, this company is using our system for their IPTV delivery. But, outside of the broadcast space, in cloud-based asset management, we’re also working with the European Commission and NATO.”
According to Antonio, having these major league clients as proof of their ability and the functionality of their products has given them the impetus to enter the Middle East market this year. “We have offices in Amsterdam, Brussels, Luxembourg and most recently the United States,” Antonio says. “And next will be the Middle East. However, we didn’t want to enter a new market until we had these excellent references. This is the beginning of a plan we have had for a very long time, to sell our services and solutions to operators in the region under their own name.”