New broadcast solution for North Africa

WinMedia and Globecast deal already benefiting six North and West African channels
Globecast will deliver content via satellite while WinMedia will cover the backend
Globecast will deliver content via satellite while WinMedia will cover the backend


WinMedia, a provider of automation and content management software solutions for broadcasters, and Globecast, a content contribution, preparation and distribution company, have announced the signing of a partnership agreement to integrate and distribute their state-of-the-art technologies.

Six of the most popular TV channels in West and North Africa are to benefit from the partnership, which is intended to create a more cost-effective end-to-end package through the combining of WinMedia’s tools to prepare, plan and playout the content, with Globecast’s powerful satellite delivery platform.

The deployed solutions feature a vast array of WinMedia Traffic tools for ingest and scheduling, which is installed in the broadcasters’ premises, as well as a WinMedia Playout system, set up in Globecast’s technical operation center in Paris.

“This innovative remotely controlled solution enables broadcasters to run their channel playout operations from their own premises, controlling costs and enabling them to be completely hands-on with their channel,” explains Wenping Jiang, product manager at Globecast. “We have a unique combination of network reach and satellite capacity, which combined with WinMedia solutions means we can offer broadcasters of all sizes a one-stop offering that covers content preparation, management as well as local and global delivery.”

Each playout server can simultaneously broadcast up to four different channels in HD and/or SD formats along with the relevant CGs that project the style and individual look of each program and channel. From there, the channels are sent via satellite to a Globecast teleport for uplink onto the satellite platform.

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