FOR-A, a global company active in the development, manufacture, production and sales of professional video equipment for broadcasters and operators, has announced that it is re-branding its HVS range of video switchers.
The company’s video switchers which were formally called HVS-XT100, HVS-XT110, and HVS-XT2000, have now been re-launched as the HVS-100, HVS-110 and HVS-2000.
Digital Broadcast Middle East spoke to FOR-A’s Senior Sales Manager Khalid Sweidan about why they had decided to re-brand the range.
“The first two products, the HVS-XT100, HVS-XT110, were initially launched and received fantastic success in the local and international market, which led to the development of the HVS-2000” says Khalid. “This video switcher is essentially the larger brother to the XT 100 and XT 110, but the market response showed that the entire range of video switchers needed to be re-branded to bring it in-line with the history of the brand.”
Khalid emphasized, however, that the re-branding of the three video switchers was not an indication of any change to the features that have made them popular in the Middle East and wider broadcast market internationally.
“These changes affect only the product names, as specifications and functions remain unchanged,” Khalid confirmed. “However, the switchers’ options, including its input cards, output cards, and redundant power supply units will also be referred to in this new manner.”