At TV Connect MENA this year, Endavo Media, a next-generation TV services provider, unveiled the new smart TV app that they have developed for regional broadcaster Dubai Media for LG smart TVs.
Endavo has provided the entire back-end content management, packaging and delivery system for Dubai Media’s VOD, Live TV and Catch-Up TV services. They also designed, developed, and supported the broadcaster’s video itself, in addition to OnDemand and Dubai One mobile apps available in iTunes App Store and Google Play.
“We do six or seven of Dubai Media’s channels now, as well as their website app development. We’re also rolling out an LG smart TV app,” Endavo CEO Paul D. Hamm told Digital Broadcast Middle East. “This Dubai Media partnership is a major development for us in the Middle East broadcast sector because it’s the first smart TV app that we’ve developed on our overall infrastructure for a big client.”
However, this is not Endavo’s first major foray into the Middle East broadcast sector. They entered into a partnership with Etisalat in 2008 and developed an OTT platform that ultimately was not launched. “We weren’t out there selling in the market on our own, but we were working with the likes of OSN, MBC, Rotana, because they were aggregating these content providers,” says Paul. “That partnership benefited us, because it gave us access to the local industry and allowed us to establish relationships, which we were then able to use to launch on our own in 2012.”