Kooora.com was the Middle East and Africa's most visited website in April, according to independent analysts Effective Measure, attracting 1.57 million unique visitors daily, far surpassing the stats for regional television network MBC, which is ranked third with 650,364 unique visitors.
"We know our audience, we know Arabs, how they interact, what they are looking for," says Bahraini soccer fanatic Khalid Aldoseri, who started the site 12 years ago as a hobby. "We're at the forefront and publish stories quickly - we're challenging the dominance of broadcast.”
At TV Connect MENA, Digital Broadcast Middle East learnt that Kooora.com are planning to challenge broadcasters even further with a new web app developed by Endavo Media. The app will include around 95% of the site’s content, but will also feature an OTT aspect.
“Kooora.com is one of our major clients in the region, we’re providing video on demand solutions for them on their website,” Stephen Wilkes, director of client services at Endavo Media told Digital Broadcast Middle East. “OTT is a new service, but is growing very fast and we offer a number of OTT solutions for video delivery, we see this as a major growth opportunity in the Middle East. There’s a lot of potential.”