Digital Broadcast Middle East sat down for a quickfire interview with Bruno Pereira, director of the TV App Agency at TV Connect MENA 2014 to find out how this impressive company is making itself standout in a competitive local market.
Why did you return for a second year at TV Connect?
This is our second time at TV Connect MENA, but we’re present at most of the TV Connect events. We felt that launching new products with du and MBC made it key for us to be exhibiting at TV Connect MENA.
What services do you offer the market?
TV App Agency specialises in OTT apps, with differentiation between smart TV and set top boxes, where we have a separate technology we’ve developed called the TV App Engine that enables the client to develop apps once for multiple platforms, making it a lot more cost effective than our competitors, increasing the reach and most importantly increasing speed to market.
Who are your clients in the region?
Du and MBC are our two partners in the region, but we have more than 65 clients and more than 600 apps already published and active in the market. We’re present in 11 different countries, but the Middle East is one of our important regions of focus because of the growth in the market, the infrastructure and the acceleration around OTT strategies.
What are you exhibiting at TV Connect?
We’re pushing the TV App Engine at TV Connect because, since the company was launched in 2011, this has been our main product we can offer clients to differentiate ourselves from everybody else. We’ve been nominated for multiple innovation awards around the world and this is a product this is actively changing the market.
What makes this product unique?
What makes the TV App Engine unique is what it provides operators and broadcasters. All of them want the maximum reach for the minimum amount of expenditure. Even though the OTT market is accelerating and it’s becoming a mandatory feature for these companies to offer, they’re very conscious of cost. They want a bucket load of apps and a bucket load of platforms for not a lot of money. The industry has become very cost-conscious, so we offer this at a much cheaper cost than any other business.