Gearing up for ADMS 2014

Abu Dhabi Media Summit announces key partners for 2014 edition
Noura Al Kaabi, CEO of the Media Zone Authority Abu Dhabi and twofour54.
Noura Al Kaabi, CEO of the Media Zone Authority Abu Dhabi and twofour54.


Abu Dhabi Media Summit (ADMS) is partnering with local, regional and international organisations to deliver rich insights into the key issues, challenges and opportunities to developing the media industry in MENA and beyond.

Noura Al Kaabi, CEO of the Media Zone Authority Abu Dhabi and twofour54 said: “The media industry benefits immensely from collaboration and so does ADMS – we are able to present a richer programme and experience for our guests as a result of partners’ involvement and we thank all our partners for their generous support.

“Our aim is to advance the media industry as a vital pillar of the UAE’s economy and we are pleased to have local, regional and international organisations helping us to connect industry sub-sectors on one platform so that collectively we can drive the industry forward.”

Mubadala Development Company will act as strategic partner of ADMS 2014, which runs from 18 – 20 November at the Rosewood Hotel in Al Maryah Island, Abu Dhabi, under the title: “Driving and Sustaining Future Media in MENA and Beyond”. Mubadala supports the Abu Dhabi 2030 vision for economic diversification through investing in sectors that hold exciting potential.

Strategy& (formerly Booz & Company) is the Summit’s knowledge partner, facilitating research to complement the ADMS programme and deliver invaluable industry insight.

On the media front, ADMS is partnering with leading outlets. Abu Dhabi Media is the Summit’s local media partner; Sky News Arabia is the regional media partner; Al Arabiya News is supporting as pan-Arab media partner; and CNN is the Summit’s international media partner. Not only will these media partners help bring the 2014 programme to the attention of audiences nationally, regionally, and internationally; members of their editorial staff are participating in the Summit and contributing their expertise and insights to a number of sessions as moderators, speakers and panellists.

Etihad Airways, the airline partner of ADMS, will bring ADMS guests to the Capital on board its award-winning fleet. Additionally, the Abu Dhabi Tourism and Culture Authority and the Telecommunications Regulatory Authority are both helping to promote the Summit and reinforce Abu Dhabi’s position as the leading hub for media and entertainment in the region.

Other support partners include Flat6Labs Abu Dhabi, Indivirtual, Porsche Centre Abu Dhabi, Rosewood Abu Dhabi, APCO Worldwide, Careem, Taghreedat and Eventpad.

Over its three day programme, ADMS 2014 will delve into the challenges related to key industry topics of content development, distribution, and financing. Previously, hundreds of key influencers from the global media industry have gathered at this annual event to examine the latest trends in the sector, with a focus on leveraging opportunities in the digital age.

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