Amagi, a company that specialises in cloud-based TV broadcast platforms, has opened an office in Tokyo, Japan.
The India-based company aims to expand its business in Japan’s TV broadcasting industry, and sees significant potential for its channel playout and monetisation solutions.
Amagi uses cloud-based technologies to launch new TV channels, manage the entire channel playout, localise content and targeted advertisements on traditional as well as OTT platforms.
The office in Tokyo will be managed by Shunsuke Matsuda, former executive technology officer for future strategies at Panasonic.
“The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry,” Matsuda said.
“TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetisation capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetize mid-roll advertising in their content.”
Baskar Subramanian, co-founder, Amagi, said that Japan is a key market for the company. “It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetization,” he said.
The company works with large and niche TV networks globally, with over 1,000 installations in 10 countries.