New appointments as Piksel focuses on Middle East

Neil Berry appointed as Executive VP of Commercial for Europe, the Middle East and North Africa
Neil Berry joins Piksel as it seeks further growth in Middle East
Neil Berry joins Piksel as it seeks further growth in Middle East

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Piksel, a global provider of video monetisation software and solutions has announced the appointment of Neil Berry as Executive Vice President of Commercial for Europe, the Middle East and North Africa.

Neil joins Piksel from video streaming company Ooyala, where he had executive responsibility for leading the rapid growth of the company's operations and revenues in Europe. He is joining Piksel as the company seeks to consolidate its market position in the Middle East.

"Neil joins Piksel at a truly exciting time, as we ramp up our focus on Europe and the Middle East and build on successes here over the past year,” said Kevin Joyce, Chief Commercial Officer, Piksel. “We have a long history of working with some of the biggest names in media and entertainment across the region, and believe that under Neil's leadership we will be able to grow our business and presence even further.”

The European OTT video market is undergoing a period of rapid growth, with revenues expected to surpass US $4.5 billion by the end of the year, according to Strategy Analytics' 2014 market forecast, while in the Middle East AT Kearney believe OTT video will be worth US $1-billion by 2020. There are clearly significant monetization opportunities for both new entrants and current incumbents, but industry players will require support with determining optimum business models, building platforms and managing their services.

"What makes Piksel unique is that the company doesn't approach the market as merely a technology provider,” says Berry. “Shaped by its twelve-year heritage, Piksel offers a holistic approach because it understands that customers need guiding through the entire media lifecycle in order to successfully monetise. Its business model is fundamentally value-driven.”

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