On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, announced it will be creating a central hub for Middle East-based advertising sales, starting with the launch of local advertising on its two flagship Pay-TV channels, Discovery Channel HD and TLC HD.
The announcement was made by JB Perrette, President of Discovery Networks International, who said that advertising on Discovery Channel and TLC will begin on both channels from January 1st 2015 through its distribution agreement with OSN.
As part of the announcement, Discovery announced the appointment of Premier Solutions Media FZ LLC, who exclusively represent OSN’s Pay-TV channels, as the exclusive advertising sales representation company in the Middle East.
To coincide with the launch of local Middle East advertising on its channels, Discovery will also create a hub for International Advertising Sales for the Middle East in Dubai, creating a one-stop-shop for all advertising sales management for the region.
The move is part of a targeted step by Discovery to further expand its business across the Middle East, which now includes a portfolio of seven successful Pay-TV channels (Discovery Channel HD, TLC HD, Animal Planet HD, Discovery Science HD, Discovery World and ID: Investigation Discovery). The network also broadcasts one Free-to-Air channel (Fatafeat) through OSN and has a local office in Dubai Studio City.
“We are hugely excited to partner with Premier Solutions Media to launch local advertising in the Middle East on Discovery Channel HD and TLC HD, and further expand our advertising sales management for the region,” said James Gibbons, SVP, Emerging Business, Discovery Networks CEEMEA.
“Discovery Networks has experienced rapid growth in the market over the last two years – from the acquisition of Fatafeat and the launch of TLC, to the opening of our first local office. By centralising our Middle East ad sales management we will now offer a one-stop shop for Middle Eastern clients across Pay, FTA and IAS in Dubai,” he added.