Oman TV expands media asset management system

Oman TV enlists the services of Tedial to expand MAM broadcast workflow system
Oman TV HQ in Muscat
Oman TV HQ in Muscat


Tedial, a leading independent MAM technology solutions specialist, has announced that it has expanded its state-of-the-art MAM offering at Oman TV.

The expansion at the broadcaster’s HD digital studio facility has enabled the launch of its new channel Oman TV Live thanks to the addition of increased storage and MAM client licences.

The new contract includes a 12-month service level agreement with an upgrade to the latest version of Tedial’s Tarsys MAM system.

Oman TV is the national broadcaster in the Sultanate of Oman and currently broadcasts three HD channels (Oman TV General, Oman TV Sport and Oman TV Live).

The expansion provided by Tedial will increase the speed at which content ingested into the Avid production workflow can be broadcast, significantly improving productivity and efficiency.

Now operators can select content that hasn’t previously been archived for fast-turnaround playout.

The archive process is time-consuming and includes editing, compliance-censorship, automatic QC, segmentation, subtitling, validation and archiving.

“By working closely with the team at Oman TV we have further simplified and automated business processes without compromising reliability and functionality,” explains Esther Mesas, Vice President Sales & Marketing, Tedial. “The new shortcut workflow is a key example of this as it allows operators even greater control regarding the speed at which content is broadcast.”

With the new system the operator can decide if content needs go through the validation process or if it can be bypassed via the shortcut workflow for immediate playout.

Tedial’s MAM technology forms the heart of Oman TV’s digital production facility, which initially launched three years ago, providing the country’s first HD studios.

“The Oman TV HD digital facility is cutting-edge and provides a reference for broadcasters across the world,” says Mesas. “With our office in the Middle East we are perfectly placed to assist customers like Oman TV with a hands-on approach.”

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