In the past 24 hours, it has been confirmed that Dolby is set to launch Dolby Cinema - a branded, premium, large-format theatre experience that looks likely to challenge Imax.
Dolby Cinema will feature the new Dolby Vision projection system, co-developed, supplied, installed and serviced by Christie. This uses state-of-the-art optics and image processing to deliver high dynamic range (HDR) with enhanced colour technology that gives amazing contrast, high brightness, and colour range that more closely matches what the human eye can see.
This new proprietary HDR technology with enhanced colour uses two newly designed high-frame-rate (HFR) capable Christie 4K laser projection heads that feature a highly customised and unique light path. Combined with Christie’s 6P modular laser light sources, the technology delivers high-contrast images and ultra-brightness, which are set to visually define Dolby Cinema.
The newly-constructed JT Eindhoven cineplex in the Netherlands, opening in December 2014, will be among the first to install a Dolby Vision projector. The Dolby Cinema will also deliver to audiences the best in immersive audio, with a potent combination of Dolby Atmos sound and Christie Vive audio speakers and Class D amplifiers, many of which were specially designed for this demanding application.
Don Shaw, senior director, product management, Christie, said: “Cinema projection does not get any better than this. We have combined the research and engineering resources of two of the most innovative companies in the world to create the best projection system that anyone has yet seen. We’ll be delivering audiences a richer, more detailed viewing experience with up to 14 foot lamberts onscreen in 3D and up to 31 foot lamberts for 2D Dolby Vision content, far exceeding any ‘ultra-bright’ industry standards, to all Dolby Cinema locations.”
Kevin Yeaman, president and CEO, Dolby Laboratories, said: "Dolby has applied decades of research and development to deliver a sight and sound experience to Dolby Cinema that will transport audiences into the story like never before. Dolby Cinema will be the most engaging way for moviegoers to watch the newest releases."