Targeting Middle East advertising

Amagi launches platform for local advertising for broadcasters in Middle East
KA Srinivasan, co-founder, Amagi
KA Srinivasan, co-founder, Amagi


Amagi, a provider of targeted TV advertising and cloud-based broadcast infrastructure, has announced the launch of its ad monetisation platforms that are specifically designed for TV networks whose satellite feeds cover countries outside its origin, such as the Middle East.

“In the last few months, we have witnessed a surge in demand from TV networks to monetise their pan-regional feeds,” says KA Srinivasan, co-founder, Amagi. “Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local ad insertion.”

For TV networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace ad breaks on satellite feeds with local ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist.

The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD, Amagi’s enhanced satellite receiver. “STORM IRD can store ads and replace watermarked ads locally while the entire workflow can be managed remotely through a cloud-based user interface,” says KA Srinivasan. “STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones.”

Amagi has successfully monetized ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks, while the company also runs India’s largest TV ad network with more than 1,000 installations and more than 2,000 advertisers, providing geo-specific ad inventory on some of India’s leading entertainment and news channels.

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