Yahlive adds new African channel for Middle East

Clouds TV International to be broadcast in Middle East for first time by Yahlive
Yahlive CEO Sami Boustany
Yahlive CEO Sami Boustany

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Yahlive, the UAE-based satellite broadcasting arm of YahSat, has announced the addition of entertainment channel, Clouds TV International, with immediate activation. The new station from Africa joins Yahlive’s growing portfolio of channels broadcasting from the East Beam across the Levant, GCC and South West Asia. With this addition, Yahlive aims to cater to African communities across the region.

Focused on delivering the very best entertainment programming for audiences across the African Diaspora as well as lovers of world beat music, Sami Boustany, CEO of Yahlive, said Clouds TV International will contribute to continuing expansion of Yahlive’s geographical and viewer traction across the priority East Beam region.

“We are delighted Clouds TV International has joined Yahlive’s fast growing satellite platform. We continue to select channel partners based on the quality of their programming, whilst serving our diverse and culturally rich viewers,” said Boustany. “As a result, the new addition is consistent with the company’s ongoing growth trajectory and in line with the East Beam’s strategic focus to meet the needs of regional audiences across the Middle East, North Africa and South West Asia.”

Joseph Kusaga, CEO of Clouds TV International said that the Yahlive partnership was the fulfilment of a long-held strategic vision for the broadcaster. "With the launch of Clouds TV International on Yalive this is the fulfilment of a vision we have had as an organization for several years now to bring quality entertainment to the rapidly growing African diaspora within the GCC.”

Yahlive has a well-established portfolio of channels catering to the Middle East diverse communities, offering a mixture of programs for Farsi, Pashto, Dari and Kurdish speaking audiences broadcast over the Yahsat satellite located at 52.5 degrees East.

Yahlive is a joint venture company between Yahsat, the United Arab Emirates-based satellite communications company which is a wholly owned subsidiary of Mubadala Development Company, and the Luxembourg-based satellite operator SES.

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