Alarab TV, the new channel backed by Saudi Arabia’s Prince Alwaleed, has selected Imagine Communications to supply an integrated media traffic, planning and scheduling system.
Alarab TV will join the highly competitive news market in the Middle East in early 2015, and has selected Imagine Communications software to help launch and manage a cost-effective, seamless, robust and efficient workflow for managing their operations.
Jamal Khashoggi, editor-in-chief and general manager of Alarab TV, said: “Our goal is to change the way news is broadcast in the Middle East, bringing the news that matters to our viewers in a completely fresh way. Imagine Communications’ software will help us meet that goal.”
Imagine Communications' advertising management platform will be used by Alarab TV for detailed scheduling of both program content and commercials, as well as advertising sales.
The tight integration of traffic and sales information helps maximise monetisation opportunities through detailed management analytics and efficient workflows. Seamless interfacing and data exchange with third-party automation and asset management systems enables Imagine Communications’ media software applications to drive Alarab’s entire transmission operation, directing playout while simplifying content management workflows.
“Alarab is the most anticipated television channel launch in the Middle East for many years, and we are excited to be a part of it,” said Bob Lamb, product manager of Imagine Communications’ media software portfolio.
“Alarab recognises that to be effective in the broadcast arena as a news provider, you need to manage operations as simply as possible. By implementing our integrated media software system, they will be positioned to realise those efficiencies through secure, streamlined and flexible operations.”