OSN will show the upcoming ICC Cricket World Cup live as part of an extended partnership between the Dubai-based broadcaster and Emirates Cricket Board.
OSN will broadcast all of the matches on its dedicated cricket channel, OSN Sports Cricket HD.
OSN announced that it had become the official sponsor of the UAE National Cricket Teams for 2015, a development that marked an extension of an agreement struck earlier in the year.
Indeed, in March OSN became the corporate sponsor of the UAE National cricket teams, including the Men’s National cricket team, UAE women’s national cricket team, UAE under 19 men’s cricket team and UAE under 16 men’s cricket team.
The ICC Cricket World Cup 2015 is being held in New Zealand and Australia. The UAE men’s national cricket team, placed in Pool B, will face Zimbabwe (on Feb. 19), Ireland (Feb. 25), India (Feb. 28), Pakistan (March 4) and South Africa (March 12). This is the second year the UAE team will compete in the ICC Cricket World Cup having appeared previously in 1996.
David Butorac, CEO of OSN, said: “The extended partnership […] underlines our commitment to nurturing and promoting national cricketing talent. As the definitive home of cricket, OSN is not only focused on bringing high quality telecast of all leading international matches but also in creating a tangible platform to celebrate the next generation of talent in the UAE and the region. The UAE National Cricket Teams are marking their steady advancement in the international circuit and OSN will bring all the action live and in true high definition to the home audience.”
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David East, CEO of Emirates Cricket Board, added: “We are proud of our teams with the members giving their heart and soul to the game. Now, we are all looking forward to their performance at the ICC Cricket World Cup 2015. They have made strong progress following the qualifiers and they are aware of the tough task ahead. The support of OSN comes as a strong motivation for the team as they know their performance reaches their fans and friends in the UAE through a seamless live telecast. The support from the region is their inspiration to deliver their best.”
Aqib Javed, the coach of the UAE national men’s team, said: “The team has been working extremely hard and I am encouraged by the progress made in overall fitness, skill and confidence. The players are excited about the prospects of facing the world’s leading teams at the ICC Cricket World Cup, and have the ability, potential, and most importantly, the mindset to take on tough opponents. The support from OSN to our team therefore comes as a morale booster.”
The UAE Men’s National Team will leave for New Zealand on January 29 and OSN will bring all the action, right from their practice matches through to the ICC Cricket World Cup games.