Pixel Power, the supplier of broadcast graphics and automation solutions, is showing its range of advanced graphics and automation products at CABSAT 2015. Alongside demonstrations of a range of the rich creative solutions based on its Clarity platform, Pixel Power staff will be on hand to talk about how automated content packaging is transforming channel branding and collapsing the cost of playout.
The Pixel Power Clarity graphics platform is recognised as the comprehensive solution to high quality broadcast graphics in HD and beyond. Its responsive and intuitive user interface gives free rein to artists, in realtime broadcast applications and in the post suite. As well as its creative graphics capabilities, Clarity software is the platform on which a number of tools are built.
These include Pixel Factory, the automated content packaging system. Pixel Factory is in use at MBC in Dubai, where its application has grown from a single channel a little more than a year ago to automatically generating promos and other marketing material for 15 in-house channels today. As well as creating promos and trailers to standard templates, the application of Pixel Factory can be extended to represent an interesting new approach to channel playout.
For thematic channels, where schedules are locked down a day or more in advance of transmission, Pixel Factory can package every part of the output: programmes, commercial breaks, promos, and audience retaining revenue enhancing tricks like squeezebacks and voiceovers. This means the entire channel can be delivered from simple video servers, channel in a box systems or IP streaming solutions.
Pixel Factory also provides the perfect packaging solution for VoD and OTT services, simplifying the chain and adding resilience while lowering the capital cost to below that of even a basic channel in a box solution.
“The MENA region has always been a really important market for us,” said James Gilbert, CEO of Pixel Power. “CABSAT is a key part of our sales campaign, and I am looking forward to spending time with all the leading Middle East broadcasters, facilities and production companies – and of course our valued sales and distribution partners – about new ways of implementing graphics and automation.”