Sony yesterday opened its newly designed concept Sony Boutique at Dubai Mall - a 500sqm retail space that aims to provide customers with an immersive experience of Sony products.
Speaking at the inauguration, Satoru Arai, head of Sony Middle East Marketing Company, said: “Our new boutique showcases every detail of our latest products and technologies, while allowing consumers to instantly step into our world of entertainment content such as movies, music, games. We are convinced this boutique will hold high appeal not just to tech aficionados with their exacting standards but also to Sony fans and lay consumers who will find technology demystified at this boutique.”
He added: “Strategically, for us at Sony, the Dubai Mall location has always delivered on its expectations. The outlet alone is set to deliver about 40% incremental sales - making it the single most important retail showcase for us in the Middle East and Africa region.”
The new concept boutique features a wide-open storefront, with Sony music artists playing on high resolution audio devices and movies from Sony Pictures playing on the immersive 4K TVs. The store has five distinct product zones for gaming, mobility, digital imaging, as well as home entertainment and high resolution audio.
The Sony Boutique is the first outlet in the UAE to feature High Resolution audio products and the dedicated zone for this showcases the company's latest product offerings in this segment. From premium headphones to portable music players, voice recorders and wireless speakers, the zone is targeted at audiophiles that truly value the pure sound quality delivered by hi-res audio products.
The Home Entertainment zone showcases large screen 4K-enabled LED televisions and 4K-enabled home projectors that offer a true cinematic experience.
The Digital Imaging zone is dedicated to Sony’s imaging products like the Alpha (α) interchangeable lens and mirrorless cameras featuring advanced 4D Focus technology. It also features high-end Cyber-shot digital cameras, 4K Handycam camcorders and Sony’s ActionCam range of point-of-view cameras.
Last but not least, for gaming enthusiasts, a dedicated zone features the latest PlayStation models, while technology buffs can browse through the latest XPERIA mobile phones and accessories at the mobility zone.
The Sony Boutique is located at level 2 of the Dubai Mall opposite the Metro Link.