Brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part of the UAE pavilion at Expo 2015 Milan. The agency will design and produce a combination of intelligent projections on multiple surfaces, kinetic scenic elements, immersive surround-sound, and visitor interactions.
Adrian Bell, Action Impact’s executive director, said: “Expo 2020 Dubai will be an event that further underscores Dubai's existing position on the world stage as leaders in innovation and creativity, so to be a contributor to the global awareness of this event in such an important way makes us all very proud.”
Simon Tapping, executive creative director, Action Impact, added: “As an agency, we thrive on the creative challenges that this brief presents, and we are delighted that our concept has been chosen to give the UAE Pavilion audience a meaningful opportunity to experience the flavour of Expo 2020 Dubai.”
The exhibit will give the Milan audience a taste of what makes the city a formidable World Expo location, with a glimpse of the themes and plans for 2020 and beyond. Attendees will experience a journey designed to excite, inform and engage global visitors, businesses, countries and organisations about the value of Expo 2020 Dubai to the global community, as well as inspiring them to attend and participate.
Action Impact’s Dubai office will manage the design aspects of the experience, in collaboration with the Expo 2020 team, and simultaneously work with engineers and specialists in Europe. The exhibit will open as part of the UAE pavilion, and will run for the duration of Expo 2015 Milan, which takes place from 1st May to 31st October 2015.