Samsung Electronics increased its market share in the GCC’s compact system camera (CSC) market to 41% in Q4 2014, the highest share ever achieved in the category, according to figures from Gfk.
The Samsung NX1 was a major contributor to the company’s continued growth in the CSC segment.
The NX1 gave users the power to take 28-megapixel photos at 15 frames per second (fps), and added Wi-Fi and NFC connectivity to speed.
Raj Varma, head of the mobility sales group at Samsung Gulf Electronics, said: “Our sustained leadership in the CSC market is the best evidence there is that we are meeting consumer demand for high performing optics, smart functionality and unique design.”
“In 2014, we took our capabilities in digital imaging and intuitive sharing and applied them to the Samsung NX1. The result was a …compact camera that could rival even the most advanced models on the market. These figures show that consumers took notice.”