ISE 2015 debut for Martin Audio demo sessions

'The Importance of Sound' product demonstrations held for the first time at ISE 2015
A typical Martin Audio demo room set-up.
A typical Martin Audio demo room set-up.

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Martin Audio has been a long-time exhibitor at the ISE Show, but this year the company took its presence a step further with a live demonstration room for its products.

Martin Audio demonstrated various products for the installation market including its ceiling speakers and multi-award winning OmniLine, DD12 and MLA Mini.

the demo sessions combined a presentation covering the acoustic innovation behind the products and the opportunity to listen to tracks in superb richness, detail and even coverage. This gave attendees the chance to discover Martin Audio’s signature experience and how venues and audiences can benefit as a result.

Over 350 people attended across eight sessions, with nearly 90 per cent of people stating they were more likely to recommend, use or buy Martin Audio as result of the demo.

Director of marketing, James King, said: “We’ve grown a very steady reputation for our demonstrations in the last couple of years, so we were delighted to be able to showcase our products in a way that the installation community could gain a true understanding of what sets us apart from the competition. We had clapping at the end of each demo and this was reinforced by positive feedback in independent follow up survey, so we know this has to be the way forward.”

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