Physique TV and Dubai Desert Run announce new deal

Physique TV partners with Dubai Desert Road Run as sponsor and race broadcaster
Hamid Dizji, CEO of Physique TV (left) and Dean O’Grady, founding partner & co-chief executive of Onside Partners
Hamid Dizji, CEO of Physique TV (left) and Dean O’Grady, founding partner & co-chief executive of Onside Partners

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Physique TV, the region’s first and only 24-hour HD television channel dedicated to fitness, healthy living, nutrition and action sport, and Dubai Desert Road Run, a community sporting event held by Onside Partners, have announced a strategic partnership that will greatly expand collaboration between the two organisations to raise awareness of health and fitness.

“Physique TV programs cater to the health-conscious community and to those who are planning to live an active and healthy lifestyle,” says Hamid Dizji, CEO of Physique TV. “Through our partnership with key organisations like Dubai Desert Road Run, we widen our scope in strengthening our commitment to spread information towards healthy living.”

The agreement was signed at the Burj Khalifa and the scope of the partnership includes all of the Dubai Desert Road Run events from February through to December 2015, which enables both organisations to engage with the community taking part in road races and fun runs.

Dean O’Grady, founding partner & co-chief executive of Onside Partners, said the partnership with Physique TV was a natural one, as both share common goals of community participation, a dedication to raising awareness of the importance of physical activity, and sharing the fun and excitement of local sporting events in the UAE. “For the participants of the Dubai Desert Road Run, the opportunity of appearing on television whilst competing in a sporting event is one which I'm sure that they will both cherish and relish,” said O’Grady.

Organised by Onside Partners, the Dubai Desert Road Run (DDRR) is a sporting event for the UAE community. First held in February 2012, the DDRR has developed into one of UAE’s key sporting events that has seen participation from novice runners to some of the most accomplished athletes in the Emirate. DDRR consists of a 10km race for adults and children who are older than 14 years of age, plus a 3km run which is both a Junior and Adult Race. DDRR held its first event this year on 21st February at The Sevens Stadium, Dubai.

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