Dubai Sports, Dubai Media Incorporated's (DMI) free-to-air television channel, will broadcast German Bundesliga football matches under a new deal with the game's governing body.
The deal, signed with Germany's premier football league and the Sportsman Media Group, provides the Dubai-based channel exclusive rights to air all Budesliga matches in the Middle East and North Africa (MENA) region.
The 24-hour free-to-air Dubai Sports channel won the rights for all Bundesliga games following an intense bidding process.
Rashid Al Amiri, general manager of Dubai Sports channel said: “Our successful bid validates our status as the region’s widely popular sports channel that offers top-notch bouquet of programming and this has been acknowledged by the German football organisations.
“As a comprehensive sports channel, we are keen to further strengthen our programme offerings, especially in football, in the near future.”